As David Cameron knows, a single word can have a big impact. I am of course referring to ‘swarm’ not ‘pig’.
Cameron calling migrants a ‘swarm’ positioned himself as uncaring and out of touch with public compassion towards our fellow humans. Repetition of that single word replays our reaction in an instant.
I had a similar experience on the receiving end of a wrong word recently – although it is utterly trivial when compared with the suffering of migrants. It was all about golf: the mental game. Continue reading
In Part 1, I made some suggestions on how to get these big projects started. Part 2 offers a few more tips about the research and writing process.
International SOS, the world’s leading medical assistance and travel security company, celebrated its 30th Anniversary in 2015. I was delighted to be asked to write a book setting out its history to form part of those celebrations. You can see a link to the book, From East to West, here: International SOS 30 Years. It is an amazing company and a fascinating story – do take a look.
This article offers some practical tips for writers working on similar projects. Continue reading